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Artificial intelligence (AI) is an irreversible global trend that is evolving at an incredible rate and constantly poses ever new unique challenges to technology companies. This review will explain why, for AI-related firms, a brand portfolio is a priority.

Attractive asset

Investors always pay attention to the presence in the company's portfolio of registered trademarks related to AI. Artificial intelligence startups attract almost twice as much investment as conventional IT companies. Over the past few years, venture capital investment in AI associated companies at an early stage has increased 15-fold.

However, it is highly important for both developers, and investors to increase their confidence that they have a solid foundation to protect their trademark, especially if the trademark appears in the media.

Britain is often called the center of artificial intelligence among European countries. In the last few years alone, the EU Intellectual Property Office has registered about 45,000 AI trademarks. A third of them were from the UK, which suggests that the country is currently one of the largest hubs for artificial intelligence software companies. However, continental Europe is also trying to keep up. In Germany, France, Spain, as well as in the Scandinavian countries, there are active branches of artificial intelligence, and every year they attract more and more funds for development.

Nevertheless, don't forget that those companies that have applied for registration of trademarks related to artificial intelligence software, are constantly facing a number of unique issues that need to be considered and resolved. Below are just some of the possible problems.

Preparation of technical assignments

With new technologies, new terms appear in the language to denote them, but excessive use of technical terms can create problems in TM registration offices. Although terms such as data mining, computer vision, machine learning, deep learning etc. may be familiar to programmers, they may be disastrous to trademark experts.

AI is now effectively utilized in many industries including e-commerce, energy, healthcare, financial technology, cybersecurity and much more. Some visionaries predict that in a few years, no industry will do without developments related to artificial intelligence, but we never know! Thus, at early stages, it can be problematic to forecast those sectors of economy that may use AI in the near future.

Therefore, it is extremely important that trademark experts not to leg behind, but to study and monitor the development of technology so that the TM registration process is applicable to artificial intelligence. Otherwise, they will be replaced by artificial intelligence. A new development has already appeared and is being tested, which will allow using a Chabot in the messenger to register a trademark or issue a copyright.

Prove that the product belongs to you

Nowadays, large tech-companies acquire AI startups and incorporate self-developed AI into their products. The resulting synergy of intellectual property can be used in many consumer products, such as Apple's Siri. The problem is that these products consist of many parts that include background AI software, but the consumer is usually unaware of this.

Many of these companies are becoming famous for their developments in the AI sphere. However, when protecting their trademarks, these companies may need to use evidence for protection. Without standard forms of evidence, such as invoices or promotional materials that clearly show the trademark, this can be difficult.

On a regular basis, the IQ Decision UK team monitors the latest developments in the field of artificial intelligence related to TMs protection or registration. If you intend to register a TM connected to AI, you can get comprehensive legal advice on how to protect a TM from IQ Decision UK professionals.

Do not hesitate to order an individual legal consultation on issues related to intellectual property rights protection using the form below.