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Negotiating plays a key role in ensuring effective communication between companies & their customers. Being an effective communicator helps you negotiate a better deal & assure your company’s lasting success in the future. There’s several strategies you can follow to successfully conclude an M&A deal in the EU & other jurisdictions. So, let's’ take a look at 5 of them

Be One Step Ahead

Being one step ahead requires studying all information about an individual you’ll be negotiating with. Consulting with experts (especially prior to signing an M&A deal in the EU or US) can also help you anticipate your opponent’s future actions & come up with an effective counter-strategy..

Be Silent

The ‘being a man of few words’ approach can be used when your opponent has a well thought-out position & is determined to clinch an M&A deal in Europe & America ASAP. It causes them to be uncomfortable & prompts them to keep talking. Hence, you have a chance to weaken their position & get the result you want with minimal effort. However, you should keep in mind that your opponent can also use the same technique; therefore, when preparing for negotiations in the EU or Asia, you should come up with an alternative strategy.

Be Friendly & Cooperative

A friendly attitude can often be key to negotiating the terms of an M&A deal in Europe. Some negotiators can be quite aggressive & thus provoke a conflict instead of reaching a compromise. Cooperating with the other party can often lead to the best results.

Be Calm

Concluding an M&A deal in Europe requires you to be calm, especially if your opponent is  aggressive or arrogant. Keeping calm can help you ‘disarm’ them & achieve the result you want quickly & effortlessly. By maintaining focus & keeping composure, you also stand a much better chance of winning any argument.

Be Pushy

Some negotiators begin by saying that there’s no point in concluding an M&A transaction in the EU or US. Non-participation is an aggressive approach, but it can be highly effective. However, this strategy should only be used if the other party is dead set on pulling out of a transaction or if there’s a risk of a deal not being signed.


It’s important to understand that there is no one-size-fits-all strategy when it comes to negotiations. Concluding an M&A agreement in the EU or US requires one to be flexible & use unconventional approaches. If you need more advice on the topic, please do not hesitate to contact IQ Decision UK. Our team of qualified experts will always be happy to provide you with an individual consultation on DD of a corporate transaction in the EU or US.